This is where strategy gets personal
Real talk on strategy, visibility, and building a business that fits your life... not just during the big launches, but in all the in-between moments too.
I want to paint you a picture. It’s a Tuesday morning. You wake up, make your coffee, take the dog for a walk. You sit down at your desk around 9am, not in a panic, not already behind, not mentally composing an apology caption in your head for being MIA on Instagram for the past […]
read the post
Can we talk about the guilt spiral for a second? You know the one. Life gets busy (a client project runs long, someone gets sick, you have a hard week, summer hits and your whole routine evaporates) and before you know it, you’ve been off Instagram for two weeks and haven’t sent a newsletter in […]
read the post
There’s a specific kind of founder who reaches out to me about The Marketing Edit. She’s not brand new to business—she’s been at this for a while, she has clients she loves, and she has a real sense of what she’s building toward. But something about her marketing keeps feeling off. It feels… inconsistent or […]
read the post
I want to talk about the phrase that’s basically tattooed on my brand at this point: integrated marketing. If you’ve been around Kelly Potts Co for any length of time, you’ve heard me say it. It’s how I describe my approach, it’s woven into basically everything I teach, and it’s the backbone of every offer […]
read the post
Here’s the marketing advice that’s responsible for a lot of solopreneur burnout: be everywhere. Instagram. LinkedIn. TikTok. YouTube. Pinterest. A podcast. A blog. SEO. PR. Email. Threads. The list is always growing and the implication is always the same: if you’re not showing up everywhere, you’re leaving visibility on the table. So you try. You […]
read the post
Here’s the content creation cycle that most solopreneurs are stuck in: sit down to make content, stare at a blank screen, write something from scratch, hit publish, watch it disappear into the void in 24 hours, repeat. Every. Single. Week. It is exhausting in a very specific way, because you’re treating every piece of content […]
read the post
If you’ve ever Googled “sustainable marketing strategy” and come back with advice that sounds great but feels completely impossible to maintain, this one’s for you! Building a marketing strategy that actually sticks (one you can show up for consistently, not just during a launch sprint) is one of the things female founders struggle with most. […]
read the post
Your marketing isn't broken. You just need to know what's actually getting in the way.
In The Loop is a free quiz that helps you figure out exactly what's getting in the way of your marketing... not in a vague, "you need to show up more" way, but in a "oh, that's the thing" way.
Once you know what's actually blocking you, everything else gets a whole lot easier to figure out.
Seven questions. One very clarifying answer.
Hey! I’m Kelly
After 10+ years in the industry (and plenty of “why is this so hard?” moments), I’ve created a different way to market your business—one that puts your goals, energy, and capacity first.
My signature approach blends strategy with systems, structure with softness, and marketing with a lot more ease. I’m here to help you grow your business in a way that works for you because sustainable marketing starts with a plan you’ll actually want to follow.
Content & Marketing Strategist (and the person who’s here to help you build a business that feels as good behind the scenes as it looks online)
