Strategic, seen, and still offline by 4pm

integrated marketing strategies for founders who are done chasing visibility and ready to build systems that actually support their life.

Explore THE SERVICES

integrated marketing strategies for founders who are done chasing visibility and ready to build systems that actually support their life.

Strategic, seen, and still offline by 4pm

You didn't start your business to spend half your week stressed about content

You've got the vision, the voice, and the drive. What you don't have is a marketing strategy that actually fits your life. That's exactly what we build here.

This is where scattered ideas become a strategy you can actually follow through on

Explore the Services

the marketing edit

A 60-MINUTE STRATEGY SESSION WITH A CUSTOM PLAN

We look at your marketing like a strategist would (not a content machine!) You bring what's been feeling off, and you'll leave with a clear, custom strategy doc that tells you exactly what to do next.

A 60-MINUTE STRATEGY SESSION WITH A CUSTOM PLAN

Get Started

Margin notes

A RECORDED LOOM AUDIT OF YOUR MARKETING, DELIVERED STRAIGHT TO YOUR INBOX

You submit what you've got, and I'll record a full walkthrough of what's working, what's not, and exactly what I'd change. Honest feedback, zero fluff, and a clear path forward... no call required.

Get Started

THE SHOP

SIMPLE TOOLS FOR FOUNDERS WHO WANT TO MARKET SMARTER, NOT HARDER.

Done-for-you templates and a full content planning system, plus 2 free resources to get you started. Whether you need a quick win or a whole new strategy, there's something in here for you.

Get Started

This is where scattered ideas become a strategy you can actually follow through on

THE MARKETING EDIT

A 60-MINUTE STRATEGY SESSION WITH A CUSTOM PLAN

We look at your marketing like a strategist would (not a content machine!) You bring what's been feeling off, and you'll leave with a clear, custom strategy doc that tells you exactly what to do next.

Get Started

MARgin notes

A RECORDED LOOM AUDIT OF YOUR MARKETING, DELIVERED STRAIGHT TO YOUR INBOX

You submit what you've got, and I'll record a full walkthrough of what's working, what's not, and exactly what I'd change. Honest feedback, zero fluff, and a clear path forward... no call required.

Get Started

the shop

SIMPLE TOOLS FOR FOUNDERS WHO WANT TO MARKET SMARTER, NOT HARDER.

Everything from done-for-you templates to a full content planning system,  plus 2 free resources to get you started. Whether you need a quick win or a whole new workflow, there's something in here for you.

Get Started

Kind Notes 

FROM CLIENTS

I won't be wasting time throwing spaghetti at the wall anymore, and I can actually focus on one plan that will matter and make a difference. 

1000% I would recommend The Marketing Edit [formerly known as The Game Plan] to any business owner friends. I cannot describe the sense of clarity you will get from it, but if you're ready to stop playing around in the millions of platforms and taking every piece of general advice that comes your way, this is such a good program to get a truly tailored plan for your business.

Kelly K., Brand & Website Designer

When I came across Kelly, I was instantly drawn in and booked right away. 

Everything was exactly what I’d been envisioning for my marketing plan. When it landed in my inbox, I was genuinely blown away by how much information it included. Kelly’s expertise was obvious from the start, and she delivers it all in such a clear way. If you’re looking for a truly custom marketing plan, The Marketing Edit [formerly known as The Game Plan] is 100% worth booking.

Natalie T., Business Management & Virtual Assistant

Hey! I’m Kelly

After 10+ years in the industry (and plenty of “why is this so hard?” moments), I’ve created a different way to market your business—one that puts your goals, energy, and capacity first.

My signature approach blends strategy with systems, structure with softness, and marketing with a lot more ease. I’m here to help you grow your business in a way that works for you because sustainable marketing starts with a plan you’ll actually want to follow.


Content & Marketing Strategist (and the person who’s here to help you build a business that feels as good behind the scenes as it looks online)

Your marketing isn't broken. You just need to know what's actually getting in the way.

In The Loop is a free quiz that helps you figure out exactly what's getting in the way of your marketing... not in a vague, "you need to show up more" way, but in a "oh, that's the thing" way.

Once you know what's actually blocking you, everything else gets a whole lot easier to figure out.

free quiz

Ready to market your business in a way that actually works for you?

If you’re tired of trying to keep up and ready for a strategy that feels sustainable, strategic, and actually fun… you’re in the right place. 

Pick your path and let’s get to work.