I'm in! Sign me up!
strategic moves for winning results
Ready to transform scattered marketing efforts into
I'M READY!
→ But who has time to map out complex marketing strategies… let alone actually implement them?
→ And yeah you’ve done target market research, but how do you know what initiatives and platforms and campaigns will actually resonate with them?
→ And don’t even get me started on creating consistent content that stops the scroll and—dare I say—actually converts?!
→ Despite your best efforts, you can't seem to find the balance between effective marketing and the lifestyle you desire
you're ready for more
More engagement, more leads, more growth. And *hint hint* the more is in the marketing.
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not to become a marketing expert or content creator
you started your business for freedom
And the good news is… You don’t have to!
SIGN UP NOW
(Or hire one for an eye-twitching amount)
You already have a prettyyy good idea that ghosting your audience and then posting and praying isn’t the best strategy. But even keeping up on the ‘gram regularly isn’t enough for sustainable growth.
The research is clear: If you want to deliver a clear brand message, steadily convert dreamy clients, and have them spend more (like a *lot* more), you need a consistent, multi-channel marketing strategy.
But creating “she’s everywhere” energy doesn’t mean doing everything – including burning yourself out posting constantly, taking yet another course, or spending thousands outsourcing.
If you want to win online, you need to be marketing… but you don't need to be an expert
SIGN ME UP
You're about to:
→ Ditch the time-consuming content creation process that comes with marketing your business
→ Have a clear + cohesive expert marketing plan that’s completely customized to your audience and bottom-line goals
→ Get back precious time (to binge watch The Queen’s Gambit, dance around to The Life of a Showgirl, or finally pick up that new hobby you’ve been avoiding), rather than stressing over how to keep your followers’ attention
strategic moves for
winning results
The Game Plan is a 1:1, custom-built marketing strategy designed to carry your business through the next 12 months with clarity and confidence.
This isn’t another template or cookie-cutter framework. It’s a done-for-you roadmap created around your offers, your audience, and your capacity so you know exactly what to do, when to do it, and why it matters.
With The Game Plan, every move is mapped, every play has a purpose, and your marketing finally works together as a whole.
The Game Plan
A winning marketing strategy, tailored for you
I'm in! Sign me up!
60 Days of Slack Support → direct access for questions, clarity, and momentum as you start implementing.
CustomGPT → your own AI partner trained on your strategy to help brainstorm, write, and analyze content that actually fits your plan.
12-Month Content Plan → a detailed calendar in Google Sheets that keeps you visible and consistent without adding extra work.
Custom Marketing Strategy → a 12-month plan delivered as an actionable Google Doc, complete with goals, campaign concepts, and tailored platform strategies.
Comprehensive Audit → a full review of your current marketing, platforms, and funnels to see what’s working and where the gaps are.
Strategic Pre-Work → a deep-dive questionnaire so I can get to know your business, offers, audience, and goals.
HERE'S WHAT'S INSIDE:
When you invest, you’re not getting a template. You’re getting a complete, customized strategy experience designed to set you up for the year ahead.
what's included in
your Game Plan
A Google Doc template for monthly reviews so you can adjust your strategy with confidence.
CEO DAY TOOLKIT
A quarterly guide that makes it simple to start strong without getting overwhelmed.
First 90 Days Playbook
Learn how to track, measure, and adjust your marketing with ease.
Data-Driven CEO Masterclass + Reporting Spreadsheet
Because I want you set up for success long after your Game Plan is delivered, you’ll also receive:
plus, you'll also get
these bonuses
– Kelly R, Brand & Web Designer
I cannot describe the sense of clarity you will get from it, but if you're ready to stop playing around in the millions of platforms and taking every piece of general advice that comes your way, this is such a good program to get a truly tailored plan for your business.”
"1000% I would recommend The Game Plan to any business owner
kind words
GET STARTED
600
$
TWO PAYMENTS OF
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400
$
most popular
THREE PAYMENTS OF
Let's craft your winning marketing strategy
Ready to move ahead with confidence?
GET STARTED
1,200
$
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The Reviews Speak for Themselves
kind words from PAST CLIENTS
Kelly can I just say the amount of time & effort you put into learning my brand and doing research is remarkable. I love my marketing plan!
ERICA
Okay WOW!!!! This is sooo amazing! I absolutely love it and am already implementing your suggestions! So much value from this and such good insight, I feel like I'm set to reach my goals!
JOLENE
You're amazing! I just gave a quick run through of the DFY plan and there is so much good stuff in there! I will start implementing your advice this weekend!!
AUTUMN
I already feel such a sense of peace about having this plan and a really clear direction for my business now. I love it so much.
KELLY
These deliverables are AMAZING!! I don't think I've ever actually been excited to start posting again, but you got me. Thank you so much!!!
MORGAN
I just did a skim through my marketing plan and it's AMAZING!! Can't wait to have a proper read and start implementing!
KIM
It was super helpful having an expert provide an outside perspective! If you’re looking for a truly custom marketing plan, The Game Plan is 100% worth booking!
NATALIE
FREQUENTLY
asked
QUESTIONS
Because this is a custom-built strategy, all sales are final. But my goal is that you love and use your plan—that’s why we stay connected for 60 full days after booking to ensure everything feels actionable and aligned.
Do you offer refunds or guarantees?
Yep! you can add The Expansion Pack ($99/month) for continued support, feedback, and accountability after your 60 days of included Slack access.
Is there ongoing support after delivery?
Creative business owners, coaches, and service providers who are tired of throwing spaghetti at the wall and want a clear, strategic marketing roadmap that matches their capacity.
Who is this best for? Is it right for me?
Once you complete your pre-work, you can expect your full Game Plan within 4 weeks. This includes your strategy, 12-month plan, and your CustomGPT setup.
How long does it take to get my Game Plan?
I’m Kelly, marketing strategist and the brain behind The Game Plan.
I’ve spent years helping entrepreneurs turn scattered marketing into sustainable strategy and my favorite part is watching everything click into place.
With ten years in the marketing world under my belt, I don’t just give you a plan—I give you the why behind it. So you can market smarter, scale faster, and feel genuinely confident in how you show up.
Because good marketing shouldn’t feel like guesswork. It should feel like strategy.
Meet your Marketing Strategist
© 2025 KELLY POTTS LLC | ALL RIGHTS RESERVED