If your content feels scattered and your strategy’s running on vibes… it's time for a smarter move
You’ve got the offers. The voice. The vision.
But showing up online? It’s starting to feel like a never-ending game with no clear playbook.
Marketing isn’t about doing more.
It’s about making better moves with the right plan behind them.
The Game Plan gives you a custom-built, 12-month marketing strategy that plays to your strengths, matches your capacity, and makes every piece of content count.
You’ve got the pieces… now you need a plan
Lemme guess. You’re...
Always about to post… but somehow never actually do.
Sitting on great ideas with zero clue where they fit.
Toggling between launch mode and burnout with no in-between.
Wondering if all this effort is even working.
Sick of cobbling together a strategy from reels, freebies, and “what worked for someone else.”
Here’s what you really want:
A clear, 12-month plan built around your real life, not just your business goals.
Content that connects and converts without needing to be online 24/7.
A strategy that tells you what to do, when to do it, and why it actually matters.
Less second-guessing. More peace-of-mind.
Marketing that makes sense. Finally.
Introducing: The Game Plan
A 1:1, done-for-you marketing strategy designed to carry your business through the next 12 months with clarity, confidence, and zero “what should I post?” moments.
This isn’t a template, a copy-paste calendar, or a plug-and-play funnel.
It’s a fully customized roadmap built around:
– Your offers
– Your audience
– Your goals
– Your actual capacity
Because a smart strategy shouldn’t just sound good—it should fit your life.
The Game Plan gives you a complete visibility system that tells you what to say, where to show up, and how to grow sustainably... so you can stop playing catch-up and start playing to win.
THE RESULTS SPEAK FOR THEM
SELVES
THE RESULTS SPEAK FOR THEMSELVES
You're amazing! I just gave a quick run through of the DFY plan and there is so much good stuff in there! I will start implementing your advice this weekend!!
AUTUMN
Kelly can I just say the amount of time & effort you put into learning my brand and doing research is remarkable. I love my marketing plan!
ERICA
Okay WOW!!!! This is sooo amazing! I absolutely love it and am already implementing your suggestions! So much value from this and such good insight, I feel like I'm set to reach my goals!
JOLENE
I just did a skim through my marketing plan and it's AMAZING!! Can't wait to have a proper read and start implementing!
KIM
It was super helpful having an expert provide an outside perspective! If you’re looking for a truly custom marketing plan, The Game Plan is 100% worth booking!
NATALIE
These deliverables are AMAZING!! I don't think I've ever actually been excited to start posting again, but you got me. Thank you so much!!!
MORGAN
I already feel such a sense of peace about having this plan and a really clear direction for my business now. I love it so much.
KELLY
You can keep winging it… or you can make your next move your smartest yet
Here’s the thing: your business isn’t waiting.
Your content shouldn’t either.
The longer you go without a clear strategy, the more time you spend stuck in cycles of inconsistency, overwhelm, and second-guessing.
You don’t need another quarter of post-and-pray.
You need a plan that brings your marketing together so you can move forward with clarity and focus.
The Game Plan is built to get you back in control of your content, your visibility, and your growth… starting now.
No more post-and-pray.
No more second-guessing
After The Game Plan, you’ll know exactly what to focus on and why.
Instead of starting from scratch every month, chasing trends, or wondering if you’re “doing it right,” you’ll have a clear roadmap for the next 12 months that actually fits your energy and goals.
Expect to walk away with:
– A strategy you actually want to follow
– A system that supports your growth
– A plan that makes every move feel intentional
You’ll feel grounded, confident, and finally in control of your content and marketing.
Hey! I’m Kelly
Spoiler: burnout, inconsistency, and marketing that doesn’t actually support your growth.
That’s why I created The Game Plan—to give you a strategic, streamlined path forward that works with your energy and makes every move matter.
My work blends data, intuition, and structure in a way that feels like clarity not pressure. Because the best marketing plan? Is the one you’ll actually want to follow.
After 10+ years in the industry, I’ve seen what happens when creative entrepreneurs are told to “just post more.”
Strategic Pre-Work → a deep-dive questionnaire so I can get to know your business, offers, audience, and goals.
Comprehensive Audit → a full review of your current marketing, platforms, and funnels to see what’s working and where the gaps are.
Custom Marketing Strategy → a 12-month plan delivered as an actionable Google Doc, complete with goals, campaign concepts, and tailored platform strategies.
12-Month Content Plan → Your entire year of visibility mapped out in a Google Sheet so you always know what to say and when to say it.
CustomGPT → Your personal AI content assistant trained on your strategy, voice, and audience—so you can create faster without second-guessing.
60 Days of Slack Support → direct access for questions, clarity, and momentum as you start implementing.
A custom strategy that’s built to last… and built around you
This isn’t a template or a one-size-fits-all checklist.
When you book The Game Plan, you’re getting a complete, personalized strategy system designed to simplify your marketing and help you show up with confidence.
A custom strategy that’s built to last… and built around you
This isn’t a template or a one-size-fits-all checklist.
When you book The Game Plan, you’re getting a complete, personalized strategy system designed to simplify your marketing and help you show up with confidence.
you’ll also get these bonuses
Because I want you set up for success long after your Game Plan is delivered
Data-Driven CEO Masterclass + Reporting Spreadsheet
Learn how to track, measure, and adjust your marketing with ease.
First 90 Days Playbook
A quarterly guide that makes it simple to start strong without getting overwhelmed.
CEO Day Toolkit
A Google Doc template for monthly reviews so you can adjust your strategy with confidence.
You implement with support
You’ll receive everything in a Google Doc + Sheet combo with 60 days of Slack access for questions, momentum, and implementation support.
I build
your plan
Over the next few weeks, I’ll audit your current marketing, map out your 12-month strategy, and set up your custom content planner + GPT.
Complete the pre-work
You'll fill out a strategy questionnaire that helps me get to know your goals, offers, audience, and capacity.
YOU BOOK YOUR SPOT
Choose your payment plan and lock in your Game Plan. This is where the fun begins.
You implement with support
You’ll receive everything in a Google Doc + Sheet combo with 60 days of Slack access for questions, momentum, and implementation support.
I build
your plan
Over the next few weeks, I’ll audit your current marketing, map out your 12-month strategy, and set up your custom content planner + GPT.
YOU BOOK YOUR SPOT
Choose your payment plan and lock in your Game Plan. This is where the fun begins.
Complete the pre-work
You'll fill out a strategy questionnaire that helps me get to know your goals, offers, audience, and capacity.
You implement with support
You’ll receive everything in a Google Doc + Sheet combo with 60 days of Slack access for questions, momentum, and implementation support.
YOU BOOK YOUR SPOT
Choose your payment plan and lock in your Game Plan. This is where the fun begins.
Complete the pre-work
You'll fill out a strategy questionnaire that helps me get to know your goals, offers, audience, and capacity.
I build
your plan
Over the next few weeks, I’ll audit your current marketing, map out your 12-month strategy, and set up your custom content planner + GPT.
YOU BOOK YOUR SPOT
Choose your payment plan and lock in your Game Plan. This is where the fun begins.
Complete the pre-work
You'll fill out a strategy questionnaire that helps me get to know your goals, offers, audience, and capacity.
I build
your plan
Over the next few weeks, I’ll audit your current marketing, map out your 12-month strategy, and set up your custom content planner + GPT.
You implement with support
You’ll receive everything in a Google Doc + Sheet combo with 60 days of Slack access for questions, momentum, and implementation support.
Here's How It Works
This time next month, you’ll have:
No more guessing. No more “just winging it.”
Just a strategy that finally works for you.
A clear, customized marketing plan for the next 12 months
A content strategy that actually fits your capacity
A system you can stick to even when life gets full
A private GPT trained on your voice and strategy to support content creation
A new level of confidence in how, where, and when you show up
A plan you can trust (and tweak as you grow)
This is for you if...
You want a custom plan that actually considers your schedule, your brain, and your bandwidth
You’re tired of piecing together a strategy from podcasts, freebies, and threads
You’re ready to stop guessing and start growing with purpose
You want a marketing strategy that’s clear, flexible, and sustainable
You’re craving support from someone who gets it and knows how to build a plan that works
But...
(This might not be for you if...)
This is not for you if...
You’re looking for a done-for-you content service or someone to manage your socials
You’re not quite sure what you’re selling yet
You’re still figuring out your niche or foundational messaging
You want a quick fix (this is strategy for the long game)
But...
(This might be for you if...)
Still have questions?
Let’s clear ‘em up!
Ready to stop guessing and start growing with strategy?
The Game Plan gives you 12 months of clarity and structure so you can finally market your business in a way that feels smart, sustainable, and actually aligned.
No more piecing it all together. No more wondering if it’s working.
Just a plan built for you… and built to last.
