This is where strategy gets personal

There’s a specific kind of founder who reaches out to me about The Marketing Edit. She’s not brand new to business—she’s been at this for a while, she has clients she loves, and she has a real sense of what she’s building toward. But something about her marketing keeps feeling off.  It feels… inconsistent or […]

I want to talk about the phrase that’s basically tattooed on my brand at this point: integrated marketing. If you’ve been around Kelly Potts Co for any length of time, you’ve heard me say it. It’s how I describe my approach, it’s woven into basically everything I teach, and it’s the backbone of every offer […]

If you’ve ever spent a Sunday night mapping out your Instagram posts for the week and thought, “okay, I have a plan,” I need you to stay with me for a second. Because there’s a really good chance you’ve been doing one thing but calling it another, and that mix-up is responsible for a lot […]

Here’s the marketing advice that’s responsible for a lot of solopreneur burnout: be everywhere. Instagram. LinkedIn. TikTok. YouTube. Pinterest. A podcast. A blog. SEO. PR. Email. Threads. The list is always growing and the implication is always the same: if you’re not showing up everywhere, you’re leaving visibility on the table. So you try. You […]

There’s a specific kind of exhaustion that comes from doing a lot of marketing and having nothing to show for it. It’s not burnout from overwork, exactly… more like the low hum of never feeling settled.  You post, you tweak, you try a new format, you follow someone’s advice for two weeks, you pivot. Rinse […]

Let me paint you a picture. It’s 9pm. You’ve finished client work, answered emails, walked the dog, made dinner, and generally kept your life running. And now you’re sitting down to create content because it’s been three days since you posted and the guilt has officially won. You bang something out, hit publish, and feel […]

Here’s the content creation cycle that most solopreneurs are stuck in: sit down to make content, stare at a blank screen, write something from scratch, hit publish, watch it disappear into the void in 24 hours, repeat. Every. Single. Week. It is exhausting in a very specific way, because you’re treating every piece of content […]

There is a very specific kind of marketing fatigue that comes not from doing too little, but from constantly doing the wrong things. You know the one. Every week there’s a new trend to jump on, a new format the algorithm is supposedly favoring, a new “what’s working right now” post from someone in your […]

If you’ve ever Googled “sustainable marketing strategy” and come back with advice that sounds great but feels completely impossible to maintain, this one’s for you! Building a marketing strategy that actually sticks (one you can show up for consistently, not just during a launch sprint) is one of the things female founders struggle with most. […]