Marketing doesn’t have to feel this hard
You care deeply about your business but between the endless content ideas, shifting algorithms, and trying to “just be consistent,” marketing keeps slipping through the cracks.
What you need isn’t more advice. You need real support. The kind that helps you simplify, systemize, and show up in a way that feels sustainable.
That’s what you’ll find here.
That’s where I come in.
Through a mix of custom strategy, content support, and DIY tools, I’ll help you build a plan that makes you easier to find, follow, and fall in love with—without chaining you to your screen.
the shop
SIMPLE TOOLS FOR FOUNDERS WHO WANT TO MARKET SMARTER, NOT HARDER.
Done-for-you templates and a full content planning system, plus 2 free resources to get you started. Whether you need a quick win or a whole new strategy, there's something in here for you.
margin notes
A RECORDED LOOM AUDIT OF YOUR MARKETING, DELIVERED STRAIGHT TO YOUR INBOX
You submit what you've got, and I'll record a full walkthrough of what's working, what's not, and exactly what I'd change. Honest feedback, zero fluff, and a clear path forward... no call required.
the marketing edit
A 60-MINUTE STRATEGY SESSION WITH A CUSTOM PLAN
We look at your marketing like a strategist would (not a content machine!) You bring what's been feeling off, and you'll leave with a clear, custom strategy doc that tells you exactly what to do next.
A 60-MINUTE STRATEGY SESSION WITH A CUSTOM PLAN
THE SHOP
SIMPLE TOOLS FOR FOUNDERS WHO WANT TO MARKET SMARTER, NOT HARDER.
Done-for-you templates and a full content planning system, plus 2 free resources to get you started. Whether you need a quick win or a whole new strategy, there's something in here for you.
the marketing edit
We look at your marketing like a strategist would (not a content machine!) You bring what's been feeling off, and you'll leave with a clear, custom strategy doc that tells you exactly what to do next.
A 60-MINUTE STRATEGY SESSION WITH A CUSTOM PLAN
Margin notes
A RECORDED LOOM AUDIT OF YOUR MARKETING, DELIVERED STRAIGHT TO YOUR INBOX
You submit what you've got, and I'll record a full walkthrough of what's working, what's not, and exactly what I'd change. Honest feedback, zero fluff, and a clear path forward... no call required.
the marketing edit
We look at your marketing like a strategist would (not a content machine!) You bring what's been feeling off, and you'll leave with a clear, custom strategy doc that tells you exactly what to do next.
A 60-MINUTE STRATEGY SESSION WITH A CUSTOM PLAN
margin notes
A RECORDED LOOM AUDIT OF YOUR MARKETING, DELIVERED STRAIGHT TO YOUR INBOX
You submit what you've got, and I'll record a full walkthrough of what's working, what's not, and exactly what I'd change. Honest feedback, zero fluff, and a clear path forward... no call required.
THE SHOP
SIMPLE TOOLS FOR FOUNDERS WHO WANT TO MARKET SMARTER, NOT HARDER.
Done-for-you templates and a full content planning system, plus 2 free resources to get you started. Whether you need a quick win or a whole new strategy, there's something in here for you.
THE GAME PLAN
A 12-month marketing strategy so clear, your future self is already relieved.
Get a custom content plan and marketing roadmap designed to help you show up with consistency and confidence. Includes a 12-month strategy, content calendar, your own CustomGPT, and 60 days of Slack support.
Triple
Content Play
Your next 90 days of content—done with you.
We’ll map out a complete 3-month content plan built to boost creativity, consistency, and conversions. Includes audience research, content themes, and a private CustomGPT trained on your biz.
(COMING SOON)
face CARD
Quick-win clarity, delivered in a Loom + Google Doc combo.
You’ll get a fresh set of eyes on your current strategy, plus two tone-tweaked bios, 25 scroll-stopping post ideas, and strategic insights you can take action on immediately.
Marketing that meets you where you are (and grows with you)
Kind Notes
FROM CLIENTS
I won't be wasting time throwing spaghetti at the wall anymore, and I can actually focus on one plan that will matter and make a difference.
1000% I would recommend The Marketing Edit [formerly known as The Game Plan] to any business owner friends. I cannot describe the sense of clarity you will get from it, but if you're ready to stop playing around in the millions of platforms and taking every piece of general advice that comes your way, this is such a good program to get a truly tailored plan for your business.
Kelly K., Brand & Website Designer
When I came across Kelly, I was instantly drawn in and booked right away.
Everything was exactly what I’d been envisioning for my marketing plan. When it landed in my inbox, I was genuinely blown away by how much information it included. Kelly’s expertise was obvious from the start, and she delivers it all in such a clear way. If you’re looking for a truly custom marketing plan, The Marketing Edit [formerly known as The Game Plan] is 100% worth booking.
Natalie T., Business Management & Virtual Assistant
Hey! I’m Kelly
After 10+ years in the industry (and plenty of “why is this so hard?” moments), I’ve created a different way to market your business—one that puts your goals, energy, and capacity first.
My signature approach blends strategy with systems, structure with softness, and marketing with a lot more ease. I’m here to help you grow your business in a way that works for you because sustainable marketing starts with a plan you’ll actually want to follow.
Content & marketing strategist // at-home spa night enthusiast // YOUR go-to girl for when marketing starts to feel like too much.
Your marketing isn't broken. You just need to know what's actually getting in the way.
In The Loop is a free quiz that helps you figure out exactly what's getting in the way of your marketing... not in a vague, "you need to show up more" way, but in a "oh, that's the thing" way.
Once you know what's actually blocking you, everything else gets a whole lot easier to figure out.
free quiz
Still have questions?
Let’s clear ‘em up!
