This is where strategy gets personal

There’s a specific kind of frustration that I want to talk about today. It’s not the “I just started and have no idea what I’m doing” frustrated. That one’s uncomfortable but it comes with a certain energy… the newness of figuring things out, the excitement of building something from scratch. The frustration I’m talking about […]

Here’s something I want you to think about for a second: when was the last time you had to remind yourself to brush your teeth? You didn’t. Because brushing your teeth isn’t something you decide to do every morning… it’s just something you do. It’s a routine. It’s automatic. It costs you almost zero mental […]

At the start of June, I made myself a promise: I was going to stop talking about a sustainable marketing system and actually build one. Not a “someday” plan. Not another strategy doc that lives in a Google Drive folder collecting dust while I keep marketing other people’s businesses instead of my own. A real, […]

I want to paint you a picture. It’s a Tuesday morning. You wake up, make your coffee, take the dog for a walk. You sit down at your desk around 9am, not in a panic, not already behind, not mentally composing an apology caption in your head for being MIA on Instagram for the past […]

Here’s something nobody really talks about in the online business space: the math of launching. If you run two launches a year (which is honestly A LOT for a solopreneur) and each one takes about three weeks of active launch energy, that’s six weeks of the year where you have a clear marketing job to […]

Can we talk about the guilt spiral for a second? You know the one. Life gets busy (a client project runs long, someone gets sick, you have a hard week, summer hits and your whole routine evaporates) and before you know it, you’ve been off Instagram for two weeks and haven’t sent a newsletter in […]

There’s a specific kind of founder who reaches out to me about The Marketing Edit. She’s not brand new to business—she’s been at this for a while, she has clients she loves, and she has a real sense of what she’s building toward. But something about her marketing keeps feeling off.  It feels… inconsistent or […]

I want to talk about the phrase that’s basically tattooed on my brand at this point: integrated marketing. If you’ve been around Kelly Potts Co for any length of time, you’ve heard me say it. It’s how I describe my approach, it’s woven into basically everything I teach, and it’s the backbone of every offer […]

If you’ve ever spent a Sunday night mapping out your Instagram posts for the week and thought, “okay, I have a plan,” I need you to stay with me for a second. Because there’s a really good chance you’ve been doing one thing but calling it another, and that mix-up is responsible for a lot […]

Here’s the marketing advice that’s responsible for a lot of solopreneur burnout: be everywhere. Instagram. LinkedIn. TikTok. YouTube. Pinterest. A podcast. A blog. SEO. PR. Email. Threads. The list is always growing and the implication is always the same: if you’re not showing up everywhere, you’re leaving visibility on the table. So you try. You […]