If you’ve ever felt like your marketing plan is a constant uphill battle, this one’s for you.

I used to think business growth meant pushing harder, working longer, and copying whatever strategy the latest expert was shouting about. 

But over time, I realized the most transformative shifts in my business didn’t come from another content calendar or funnel hack — they came from the woo.

I’m talking about spiritual business lessons. Practices rooted in energy, intuition, and alignment that helped me stop fighting myself and start building a marketing strategy that actually works with my life.

These aren’t just rituals for the sake of feeling good (though that’s part of it). They’re spiritual marketing practices that have completely reshaped how I approach content creation, client relationships, and visibility online.

Here are the five biggest lessons, and how you can bring them into your own marketing.

1. Aligning With My Astrology & Human Design

For years, I tried to fit myself into someone else’s blueprint: wake up at 5am, batch a month of content in one sitting, hustle endlessly. Spoiler: it never worked for me.

The shift came when I started leaning into astrology and Human Design. Tools like The Mirror by Kessli Hall helped me see that I’m wired a certain way — and that’s not something to fight against. When I embraced my natural rhythms instead of forcing strategies that didn’t fit, everything in my business felt lighter.

Marketing lesson: Your energetic makeup is data. When you know your strengths, you can lean into them in your content strategy and stop beating yourself up for what doesn’t feel natural. For me, that meant creating in shorter, focused bursts instead of marathon batching sessions.

This is a form of intuitive marketing: listening to your inner compass and letting it guide how you show up online.

2. Energy Grounding Before I Show Up

There’s a big difference between posting content from a frazzled, rushed state and posting from a grounded, confident one. I used to log on and create in a panic — and the results felt scattered.

Now, before I write a newsletter, record a reel, or hop on a client call, I take a few minutes to ground myself. Sometimes it’s closing my eyes and visualizing golden light moving through me. Other times it’s listening to chakra-healing frequencies or simply lighting a candle.

Marketing lesson: Your audience can feel the energy behind your words and content. When you’re grounded, you create from clarity, not pressure. That shift builds trust, attracts aligned clients, and makes your brand magnetic.

This is what I mean by energy in business. It’s not just about doing the work; it’s about the energy you bring into the work.

3. Honoring How My Energy Actually Works

I used to force myself to sit down and batch-create 30 posts at once. And every time, I resisted it. I thought I was lazy, but really, I was ignoring how my energy flows.

When I gave myself permission to create differently — two shorter content sessions each week instead of one giant one — everything changed. Suddenly, I had consistency without the overwhelm.

Marketing lesson: Resistance doesn’t always mean procrastination. Sometimes it’s misalignment. Pay attention to where your energy naturally flows. Then adjust your content strategy to support it instead of suffocating it.

This is mindset and marketing working together: shifting the story you’re telling yourself about how you “should” work, and creating a system that actually feels supportive.

4. Intuition Is Data Too

Analytics matter. But the longer I’ve been in business, the more I’ve realized intuition is just as important.

If something feels heavy in my body, I don’t force it. If an idea excites me, I take that as a green light. Some of my best-performing posts and offers have come from those gut-level decisions.

Marketing lesson: Intuition is a form of data. It won’t replace your metrics, but it should sit right alongside them. When you let your inner knowing guide your spiritual marketing practices, you end up with content that resonates more deeply with the people you’re meant to serve.

That’s the heart of intuitive marketing: blending logic and analytics with gut instincts and energy.

5. Self-Care as a Non-Negotiable Strategy

I used to treat self-care like a nice-to-have. Something I’d squeeze in after the work was done. But when I ignored my well-being, my creativity dried up and my marketing disappeared.

Now, self-care is non-negotiable. That might look like journaling, a sauna blanket session, a long walk, or even something as simple as proper hydration. When I feel good, I show up better. When I don’t, I vanish.

Marketing lesson: Self-care is strategy. Your audience feels the energy you’re in. When you prioritize your well-being, you show up with more clarity, creativity, and confidence. That’s not fluff — it’s a business advantage.

This is the foundation of sustainable energy in business: tending to yourself first so you can create from overflow instead of depletion.

Bringing All The Spiritual Marketing Lessons Together

These five spiritual business lessons have completely shifted the way I work. They’re not about abandoning strategy, but about integrating strategy with soul.

When you combine spiritual marketing practices with smart systems, you get marketing that feels natural, sustainable, and aligned. You stop forcing yourself into strategies that don’t fit and start building momentum in a way that matches your energy.

Your next step? Choose one of these practices to test this week. Ground yourself before you write a post, listen to your intuition when you map your content calendar, or reframe batching in a way that feels lighter.

The point is not to copy my rituals. It’s to experiment with your own blend of intuitive marketing, energy in business, and mindset and marketing so your content feels like an extension of who you are.

When your marketing reflects both your strategy and your soul, that’s when it lasts.

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If this resonated, you don’t need to overhaul everything, you just need a place to start.

I created a free Marketing Strategy Template to help you get out of guessing mode and into clarity. It walks you through the core pieces of a sustainable marketing plan so you can see what you’re building, why it matters, and how it all connects.

It’s simple, grounded, and designed to be completed in under 30 minutes.

👉 Download the free Marketing Strategy Template here